.. . Baked goods and freshness on wheels! I remember the fam of Cookies N' Cream telling me on the Crusshh Friday show about this. Nutsss. .. The idea is perfect! Definitely, a big summer movement! So Pay Attention papo! Shouts to Dj Jon Blak and Scrills! Here's a word from Cookies N' Cream:
It's with the utmost pleasure that we announce the launch of the Cookies -n- Cream mobile store! The Cookies -n- Cream mobile store is something we've been working on for a while (a year to be exact) and we're super happy to finally be able to have it hit the streets!
The idea for the truck started with a brainstorm session between the brand founders (Ganiu "Scrills" Ladejobi, Johnathan "Jon Blak" Sinclair, Peterson "P" Lochard) on how to differentiate ourselves as a business rather than just based on products, in a creative way that would also allow us to connect with the public. One thing that's always been important to us is being able to sell our items directly to the world as opposed to the retail norm of finding as many stores as possible to carry your products. We wanted to not only allow people to connect with us based on our products but also in the way they received our products/brand. Basically, we wanted to challenge ourselves to do more creatively with the growth of our brand.
It took us about a year and lots of hard work to get the mobile ready. Everything was self financed by the brand founders. No loans, no rich relative, no parents/trust fund, nothing...just the relentless drive of ours to see the truck come to life. The artwork for the truck was done by our good friend, French artist - Skwak who we released a collection of t-shirts with a while back. Having developed a great relationship with Skwak, when the time came for us to figure out the artwork for the body, it was a no brainer to have Skwak do it and the result is better than what we could have ever imagined.
Being that we're from and based in New York City, the mobile store will be cruising the streets here but we're planning to do road trips in the near future so we'll hopefully be able to bring it to places outside of New York. If you happen to see the truck, feel free to stop by and chat with us. We love to interact with people and the mobile store allows us to do that on a very grassroots level which is something that we enjoy. Thanks to everyone for all their support. Our brand has been growing at a great pace as more folks find out about us daily and we're selling out of products a lot quicker. Thank you.
- ehT Mills.
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